Ranking 2024

The 5 Most In-Demand Mirrorless cameras in Italy

The 2024 list of the most desired mirrorless cameras is a mix of APS-C models (ZV-E10, EOS R100) and full-frame options (A7 III, Zf, A7C II), confirming that users look for both affordability and professional-level gear. However, top-tier models often aren’t the best sellers due to their higher price tags.

In a market where mirrorless cameras are catching up to (and in many regions, surpassing) DSLR sales, major players like Sony, Canon, and Nikon continue to dominate public interest, backed by well-established ecosystems and ongoing innovation.

1° Sony Alpha ZV-E10 – Approximate price: €550-850

• Camera Type: Mirrorless APS-C designed for vlogging
• Sensor: 24.2 MP APS-C Exmor CMOS
• Processor: BIONZ X
• Viewfinder: None (uses LCD screen for framing)
• Display: Fully articulating 3.0" LCD touchscreen, 921K dots
• Autofocus: Hybrid AF with 425 phase-detection points and Real-Time Eye AF
• Video: 4K UHD at 30 fps (no crop), Full HD at 120 fps
• ISO: 100-32,000 (expandable to 50-51,200)
• Shooting Speed: Up to 11 fps with continuous autofocus
• Connectivity: Wi-Fi, Bluetooth, USB-C, headphone and microphone ports
• Battery: NP-FW50, approx. 440 shots per charge
• Weight: Approx. 343 g (body only)
• Dimensions: 115.2 x 64.2 x 44.8 mm
• Stabilization: Digital stabilization with Active Mode (optical stabilization depends on the lens)
• Special Features: Background Defocus, Product Showcase mode, Real-Time Tracking AF

Why it’s at the top:

• Focus on content creators: Sony’s ZV line is heavily geared toward vloggers and video-centric users. The ZV-E10, in particular, strikes an excellent balance between cost and performance (APS-C sensor, interchangeable lenses, good video quality, fully articulating screen).
• Strong ecosystem and brand awareness: Sony, a longstanding leader in mirrorless, benefits from a broad range of E-mount lenses and a strong reputation for video capabilities.

Market trend: The success of “vlogger-friendly” cameras shows that more and more users are entering the photography world through video creation. Sony has capitalized on this growing niche.

2° Canon EOS EOS R100  – Approximate price: € 500-650

• Camera Type: Entry-level APS-C mirrorless
• Sensor: 24.1 MP APS-C CMOS
• Processor: DIGIC 8
• Viewfinder: 0.39" OLED electronic, 2.36 million dots
• Display: Fixed 3.0" LCD, 1.04 million dots
• Autofocus: Dual Pixel CMOS AF with 143 points and eye detection
• Video: 4K UHD at 25 fps (cropped), Full HD at 60 fps, HD 720p at 120 fps
• ISO: 100-12,800 (expandable to 25,600)
• Shooting Speed: Up to 6.5 fps with One-Shot AF, 3.5 fps with Servo AF
• Connectivity: Wi-Fi, Bluetooth, support for Canon Camera Connect
• Battery: LP-E17, approx. 430 shots (LCD) and 320 shots (EVF)
• Weight: Approx. 356 g (body only)
• Dimensions: 116.3 x 85.5 x 68.8 mm
• Stabilization: None (depends on the lens)
• Special Features: Creative Assist mode, Scene Intelligent Auto, Silent Shutter Mode

Why it’s popular:

• Affordability and ease of use: The EOS R100 positions itself as an entry-level option in Canon’s R lineup. Canon’s brand remains a solid choice for beginners and casual users seeking a reliable, straightforward camera.
• Expanding RF system: Canon is actively growing its RF lens ecosystem, making the platform increasingly appealing at more budget-friendly levels.

Market trend: Canon aims to retain users transitioning from entry-level DSLRs (such as EOS 2000D or 250D) to mirrorless. The R100 serves as an excellent gateway into the RF system.

3° Sony Alpha 7 III – Approximate price: €1,100-1,700

• Camera Type: Full-frame mirrorless
• Sensor: 24.2 MP full-frame Exmor R CMOS
• Processor: BIONZ X
• Viewfinder: 0.5" OLED electronic viewfinder, 2.36 million dots
• Display: 3.0" tilting TFT LCD, 921,600 dots
• Autofocus: 693 phase-detection points and 425 contrast-detection points
• Video: 4K UHD up to 30 fps, Full HD up to 120 fps
• ISO: 100-51,200 (expandable to 50-204,800)
• Shooting Speed: Up to 10 fps with AF/AE tracking
• Connectivity: Wi-Fi, Bluetooth, USB-C, HDMI
• Battery: NP-FZ100, approx. 710 shots per charge
• Weight: Approx. 650 g (with battery and card)
• Dimensions: 126.9 x 95.6 x 73.7 mm
• Stabilization: 5-axis IBIS (In-Body Image Stabilization)
• Special Features: Dual SD card slots, Eye AF, HDR video recording

Why it keeps selling well despite its age:

• Value for money: Even though it’s not the newest model (the A7 IV has since been released), the A7 III remains highly competitive: in-body stabilization, excellent dynamic range, and fast autofocus.
• Frequent discounts: Having been on the market for a few years, it’s often found at reduced prices, making it attractive to both enthusiasts and those needing a second body.
• Broad lens lineup: Like all Sony full-frame cameras, it benefits from numerous E-mount lenses from third parties (Tamron, Sigma, etc.) covering every budget.

Market trend: This shows that in a market constantly introducing new models, well-regarded “older” cameras can still offer strong performance at a more affordable price point.

4° Nikon Zf – Approximate price: €2,500-2,700

• Camera type: Retro-style full-frame mirrorless
• Sensor: Full-frame CMOS, 24.5 MP
• Processor: EXPEED 7
• Viewfinder: Electronic OLED, 3.69 million dots
• Display: 3.2" fully articulated touchscreen, 2.1 million dots
• Autofocus: 299 phase-detection points with subject recognition
• Video: 4K UHD at 60 fps
• ISO range: 100-64,000 (expandable to 204,800)
• Shooting speed: Up to 11 fps with electronic shutter
• Connectivity: Wi-Fi, Bluetooth, USB-C
• Battery: EN-EL15c, approx. 380 shots per charge
• Weight: Approx. 710 g (with battery and card)
• Dimensions: 144 x 101 x 49 mm
• Stabilization: 5-axis IBIS
• Special features: Mechanical shutter speed dial, dedicated monochrome mode

Why it’s garnering attention:

• Retro design: The new Nikon Zf adopts a vintage aesthetic reminiscent of classic Nikon FM/FE film bodies, paired with modern sensor technology (full-frame, 24.5 MP). This appeals to both nostalgic users and new photographers who appreciate retro style.
• Solid performance: Despite its classic look, it boasts current specs (Expeed 7 processor, 8-stop IBIS, improved AF).
• Nikon’s comeback: Nikon has been catching up to Sony and Canon in the mirrorless arena, but with the Z series and special models like the Zfc (APS-C) and now Zf (full frame), they’re regaining some market share.

Market trend: Indicates a niche that values retro-inspired design while still wanting cutting-edge performance.

5° Sony A7C II – Approximate price: €2,200-2,400

• Camera type: Compact full-frame mirrorless
• Sensor: Full-frame CMOS, 33 MP
• Processor: BIONZ XR
• Viewfinder: Electronic OLED, 2.36 million dots
• Display: 3" fully articulated LCD, 1.03 million dots
• Autofocus: 759 phase-detection points
• Video: 4K at 60 fps
• ISO range: 100-51,200 (expandable to 50-204,800)
• Shooting speed: Up to 10 fps with mechanical shutter
• Connectivity: Wi-Fi, Bluetooth, USB-C
• Battery: NP-FZ100, approx. 740 shots per charge
• Weight: Approx. 509 g (with battery and card)
• Dimensions: 124 x 71.1 x 59.7 mm
• Stabilization: 5-axis IBIS
• Special features: S-Cinetone profile, silent shooting mode

Why it’s on the rise:

• Compact full frame: The A7C line was designed to offer a full-frame sensor in a compact body, appealing to travelers and street photographers. The “II” version improves on the original (upgraded processor, enhanced AF, better EVF).
• Versatility: It combines the advantages of Sony’s ecosystem (including many lightweight lenses) with a small form factor, while delivering high image quality.

Market trend: There’s growing demand for cameras that balance portability and performance—full-frame quality in a lighter, smaller package.

They are gaining positions:

 Fujifilm X-T50 – Approximate price: €900-1,100

• Camera type: Mirrorless SLR-style
• Sensor: APS-C X-Trans CMOS 4, 26.1 MP
• Processor: X-Processor 4
• Viewfinder: Electronic OLED, 2.36 million dots
• Display: 3" tilting LCD, 1.04 million dots
• Autofocus: 425 phase-detection points
• Video: 4K at 30 fps
• ISO range: 160-12,800 (expandable to 80-51,200)
• Shooting speed: Up to 8 fps with mechanical shutter
• Connectivity: Wi-Fi and Bluetooth
• Battery: NP-W126S, approx. 430 shots per charge
• Weight: Approx. 383 g (body only)
• Dimensions: 118.4 x 82.8 x 46.8 mm
• Build: Magnesium alloy body
• Special features: Fujifilm film simulations, Advanced SR Auto mode

Evolving the X series: The X-T50 (assuming it follows the X-T30 II / X-T40 lineage, as the official naming can vary) continues Fujifilm’s philosophy: tactile manual dials, excellent in-camera JPEG engine, and improved APS-C X-Trans sensor.

• Appeal to creatives: Many photographers love Fuji’s analog feel, the robust Film Simulation modes, and unique color rendering.
• Competitive pricing: Fujifilm often delivers strong value for money, especially in its mid-range and enthusiast segments.

Fujifilm X100VI – Approximate price: €1,500-1,700

• Camera type: Mirrorless with rangefinder-style design
• Sensor: APS-C X-Trans CMOS 4, 26.1 MP
• Processor: X-Processor 4
• Lens: Fixed Fujinon 23mm f/2
• Viewfinder: Hybrid optical/electronic with 3.69 million dots
• Display: 3" tilting LCD, 1.62 million dots
• Autofocus: 425 phase-detection points
• Video: 4K at 30 fps
• ISO range: 160-12,800 (expandable to 80-51,200)
• Shooting speed: Up to 11 fps with mechanical shutter
• Connectivity: Wi-Fi and Bluetooth
• Battery: NP-W126S, approx. 420 shots per charge
• Weight: Approx. 478 g (with battery and card)
• Dimensions: 128 x 75 x 53 mm
• Special features: Fujifilm film simulations, built-in ND filter

Premium fixed-lens line: The X100 series is cult-favorite among street and travel shooters. It features a compact design, a fixed 23mm (35mm equivalent) lens, and a hybrid optical/electronic viewfinder.

• Consistent success: Each new iteration (after the X100V) refines sensor performance, AF, and video features while retaining the signature “rangefinder-like” body and style.
• High demand: The X100V was sold out in many markets for long periods, indicating a strong following. The upcoming X100VI is likely to inherit this popularity, especially among street photographers and content creators looking for style and quality in a small form factor.

Fujifilm market trend: Fuji leverages its distinct identity (retro design, color science, manual controls) and a loyal community. The rising sales of the X100 and X-T lines reflect a market eager for products with “character” and a focus on a film-like photographic experience.

Overall Conclusions

1. Vlogging and content creation dominate the APS-C entry segment: Sony ZV-E10 and Canon EOS R100 lead because they meet the rising demand for affordable, video-capable cameras.
2. Older full-frame models remain competitive: Sony A7 III still offers excellent value for the money, showing that previous-generation cameras can remain appealing when they balance features and price well.
3. Nikon’s comeback with a retro twist: The Nikon Zf proves there’s a market for classically-styled cameras featuring up-to-date tech.
4. Compact, high-performance cameras: Sony A7C II underscores the desire for a full-frame experience in a smaller form factor.
5. Fujifilm’s steady rise: The X-T50 and X100VI stand out as “out of the mainstream” alternatives to Canon, Sony, and Nikon, emphasizing style, color rendering, and a film-inspired experience. Fuji’s strong community and distinct appeal are driving its growing market share.

In summary, the mirrorless market is becoming increasingly segmented and diversified. While video creators push sales of entry-level APS-C models, experienced photographers gravitate toward full-frame options (and sometimes even medium format). Sony, Canon, and Nikon continue to battle for the largest share, but Fujifilm steadily grows its footprint with its unique philosophy and products.